BILD Newspaper Image Campaign

The biggest and most controversial newspaper in Germany needed a new image campaign. We were a little lazy and asked all opinion leaders of Germany what they think of BILD. Love, hate, fun and boredom. We got it all.

Jung von Matt, 2009

In a team with Jan Knauss, Christian Fritsche, Felix Lemcke and Sabrina Patzek

2x Bronze – ADC Germany, Gold – Lead Awards, Bronze – Das Plakat, Bronze – Effie Awards, Shortlist – Client Awards