On a photoshooting for BMW I made a startling discovery and detected an A-shaped salt deposit on a salt lake in Death Valley.
That was the beginning of a difficult hunt for the first ever Salt Lake Alphabet. I traveled to three different salt lakes in the immediate vicinity of Death Valley and finally completed and geo-tagged the entire alphabet.
My personal art project the finally became a 360 campaign for the BMW X5.
2014, Serviceplan International
In a team with Alex Schill, Maik Kähler, Matthäus Frost, Tom Meifert
3x Silver & 2x Bronze – Clio Awards, 2x Bronze – New York Festivals, Finalist – LIAA, 2x Merit – ADC Germany